Observations & Innovations.
As designers we are a channel for observation and trends, we filter the ‘noise’ and use the good stuff to drive our design work. This site is a collection of our observations, insights and influences.
Friday, 5 June 2009
Every time we open a new printer cartridge we comment on how much unnecessary packaging there is. Recently i came across another that infuriated me - Finish diswasher tablets. Shame on them! to get to the tablets I had to get through card wrap, open the plastic container, remove the foil, and individually unwrap every tablet! I'll be buying my previous ones next time that are just tablets in a card box