Friday, 12 June 2009

Why do we shrink wrap a cucumber?

94% of consumers feel that shops should help them reduce wastage and save money at the same time.

63% of consumers believe that packaging affects their choice of product and 66% believe that products are over packed.

Just two stats from of a staggering array of evidence that supports that we consumers think the junk that gets wrapped around the products we buy really must change. This link to a piece of ethnographic research carried out by the Guardian makes for fascinating reading.

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