94% of consumers feel that shops should help them reduce wastage and save money at the same time.
63% of consumers believe that packaging affects their choice of product and 66% believe that products are over packed.
63% of consumers believe that packaging affects their choice of product and 66% believe that products are over packed.
Just two stats from of a staggering array of evidence that supports that we consumers think the junk that gets wrapped around the products we buy really must change. This link to a piece of ethnographic research carried out by the Guardian makes for fascinating reading.
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