Ben has just returned from Seoul’s I-Design festival, where he was invited to lead one of eight multi-national teams in a 48 hour design challenge organised by the Korean Council and the Helen Hamlyn Research Centre.
The focus of this years challenge (won last year in Tokyo by Ben's team) was to enhance existing leisure, pleasure and social interaction in Seoul.
This years winning team was led by Cian Plumbe of StudioHead, who created ‘Pitch Perfect’ an interactive Karaoke experience inspired by insights from their hearing impaired Expert User.
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