Monday, 7 May 2012


Ode is Rodd's latest social innovation and a venture partnership with The Olfactory ExperienceWe have created an inclusive, simple to use wellbeing product to reawaken appetite, engagement with food, and nutritional awareness for people living with dementia.

The design-led venture and has been funded and supported through the Living Well with Dementia Design Challenge, a competition being run by the Design Council and the Department of Health to rethink life with dementia.

This short film gives an overview of the insights and intentions.

Anyone that would like to know more about ode or would like to contact either of the partners can do so here at

1 comment:

  1. Hi

    I'm really impressed with your blog.

    I'm part of a new company set up by graduates who have created a brand new platform designed especially for product designers, students and creative people in general.

    This platform is called IdeaSquares. People can upload their projects for free with a very brief description and state what form of help they require in order to move their project forward. We then put people in touch with interested parties.

    It's not a dissimilar concept to Kickstarter apart from it's not a crowd funding platform and users can request help in a variety of forms, not just financial investment e.g. product development, marketing advice or resources amongst others.

    We are looking to gain some informative exposure for IdeaSquares. The site is due to launch on 7/11 but the application form is live.

    I'd be very interested in writing a blog outlining the potential opportunities involved with our platform if possible. Also any details on other forms of advertising on your site would be very helpful.

    Kind regards

    Nathan Falconer