Observations & Innovations. As designers we are a channel for observation and trends, we filter the ‘noise’ and use the good stuff to drive our design work. This site is a collection of our observations, insights and influences.
Friday, 15 October 2010
At least it wouldn't need ironing
Wednesday, 28 July 2010
Culture Shock
As you would expect we are continually trying to unravel the intricacies of our respective cultures and this is a great offering from him which highlights some of lesser known facts about Japanese life.
Japan - The Strange Country (Japanese ver.) from Kenichi on Vimeo.
Monday, 6 July 2009
Augmented Reality - dull name, daft glasses but amazing technology...

Augmented technology (the mixing of 3D computer graphics in to real world experiences in real time - kind of like the holographic conference phone in Star Wars!) has undeniable wow factor – but finding the appropriate application will decide the long-term future for the technology. Hopefully smart brands will find ways to create powerful and functional augmented experiences, rather than catchy ad inspired brand experiences – which capture the consumer’s attention for all of five minutes before the next latest greatest tech trend sweeps in.
The Giganti blog provides a dozen or so great links to demos – most are worth a browse, the 3D model of the Lego kit that magically appears as you grab a box off the shelf is every kids dream but in the greater scheme of things it’s a thirty second hit, place aware - ‘pastes’ real time tags onto your smart phone screen as you pan the camera around your immediate environment is a like a GPS meets Wiki experience, on a retail front (possibly the obvious jumping in point for the technology) the IKEA retail concept is kind of cool . Ever wondered how that sofa and lamp combo would look in you front room – read on…
Monday, 23 February 2009
Trendspotting Ambiente 2009
To keep abreast of the latest trends in consumer goods, Rodd took a trip to Ambiente, one of the largest trade shows of its kind. Wading through the immense array of products from the sublime to the less so, is very difficult. Fortunately the organisers make it a bit easier by grouping some of the more interesting things together. It is great to see pattern and colour being used much more than in the past. A nod to the past is certainly evident in some of the patterns and colour combinations being used. Many companies are conveying a much more social and eco aware message through their products with the use of recycled plastics or more sustainable materials and combinations of materials. The scandinavian housewares exude sophistication along with simple interventions based on lifestyles and user behavior. It's great to also see the art of simple, beautifully made products remain, perfectly captured in the traditional knives and simple vessels being produced by particularly many japanese manufacturers.

