Rodd and Olfactory Experience to develop innovative new concept to improve life with dementia

We are pleased to announce that Rodd and partners Olfactory Experience have been selected by the Department of Health and the Design Council as one of 5 successful teams to develop innovative product and services to improve the quality of life for those living with Dementia.


The announcement was made today by the Department of Health and the Design Council which will award the teams a share of £360,000 to design and develop prototypes of their ideas.

A million people in the UK will be living with dementia by 2012 and one in three of us who live to 65 will have some form of the condition. The 'Living Well with Dementia' project aims to develop the next generation of products and services, drive innovation and stimulate the market, in a bid to improve the quality of life for those with dementia, their families and carers.

Our proposition 'Scent Clock’ is a home scent-device to stimulate appetite and enhance nutritional status in dementia. The device will look to increase the likelihood of eating, reducing the issues of weight loss, dehydration, fatigue and malnutrition that people with dementia experience.

We will blog about the project as it develops, with final prototypes unveiled in the Spring.