You are what you eat...

Followers of Rodd will know we have a keen interest in food - from the products we design for the kitchen and dining table, to making it and most importantly eating it! 


The 'IKEA - Homemade is best' recipe book caught our eye a few months ago but has now been shortlisted for a category at this years Brit Insurance Graphics Award 2011. Not only is it a striking deconstruction of some awesome looking Swedish baking but is also partnered with an app (well what isn't!) that tells you just how much exercise you need to do to work off said Swedish baking!

Read more about IKEA - Homemade is best


Read more about Rodd's Divide Equally portion control concepts or watch our Divide Equally insight video here.