You are what you eat...

Followers of Rodd will know we have a keen interest in food - from the products we design for the kitchen and dining table, to making it and most importantly eating it! 


The 'IKEA - Homemade is best' recipe book caught our eye a few months ago but has now been shortlisted for a category at this years Brit Insurance Graphics Award 2011. Not only is it a striking deconstruction of some awesome looking Swedish baking but is also partnered with an app (well what isn't!) that tells you just how much exercise you need to do to work off said Swedish baking!

Read more about IKEA - Homemade is best


Read more about Rodd's Divide Equally portion control concepts or watch our Divide Equally insight video here.

Carbon Foodprint...

The Government says that food packaging should be labelled to show products’ carbon footprint, country of origin and animal welfare standards in its new food strategy, Food 2030.

Given our current 'Portion Control Innovation' fascination we are keen to understand what real relevance this information overload is having on consumers? Whilst I support the 'information is power' train of thought, how much credence will consumers give to the Ecological Load Factor of their beans on toast? 

We would be fascinated to hear your opinions on this.... Hit the jump for the full article.

http://www.designweek.co.uk/new-food-labelling-legislation-launched/3008271.article

Digestive pricing craziness!

It can't be right can it?!
Half the amount of biscuits costs about 12% more. It is true. I would love to find out the logic behind bugen's pricing strategy on this one.